Table of Contents
Global Streaming Services
These platforms are available in multiple countries and offer a vast selection of movies, TV shows, and exclusive content.
- Netflix – One of the largest streaming platforms, known for its original movies, series, and global content.
- Amazon Prime Video – Offers a vast library of movies, TV shows, and Amazon Originals.
- Disney+ – Features Disney, Pixar, Marvel, Star Wars, and National Geographic content.
- HBO Max (Now Max) – Known for HBO Originals, Warner Bros. movies, and exclusive content.
- Apple TV+ – Focuses on high-quality Apple Originals.
- Hulu (US Only) – Provides on-demand content and live TV options.
- Peacock (NBCUniversal) – Features NBC shows, movies, and live sports.
- Paramount+ – Offers CBS shows, Paramount movies, and exclusive originals.
In 2024, the global streaming industry continues to thrive, with major platforms generating billions in revenue. Netflix leads the market with an impressive $44 billion, maintaining its dominance in the streaming space. Disney+ follows closely, surpassing $27.5 billion, while Amazon Prime Video reported $26 billion in revenue for 2023. HBO Max (now Max) generated $25.8 billion in 2023, highlighting its strong presence. Meanwhile, Hulu (US only) earned $12.5 billion, and Paramount+ reached $15 billion. Apple TV+ secured $8.5 billion, and Peacock brought in $4.9 billion, showcasing the competitive nature of the industry. As streaming services expand, revenue growth reflects the increasing demand for digital content worldwide.
Summary Table
| Streaming Service | Revenue (2024) |
|---|---|
| Netflix⤤ | $44 billion |
| Amazon Prime Video⤤ | $26 billion (2023) |
| Disney+⤤ | $27.5 billion+ |
| HBO Max (Now Max)⤤ | $25.8 billion (2023)* |
| Apple TV+⤤ | $8.5B |
| Hulu (US Only)⤤ | $12.5 billion |
| Peacock⤤ | $4.9 billion |
| Paramount+⤤ | $15 billion |
* Latest available financials for HBO Max were from 2023.
Regional Streaming Platforms
These platforms are popular in specific regions, focusing on local and international content.
- Hotstar (India, Southeast Asia) – Now Disney+ Hotstar, offering Bollywood, cricket, and international content.
- Viu (Asia, Middle East) – Specializes in Asian dramas and entertainment.
- iQIYI (China, Global) – Focuses on Chinese movies, dramas, and anime.
- Tencent Video (China) – One of China’s largest streaming services.
- WeTV (Asia, Global) – Tencent’s international platform for dramas and variety shows.
- Rakuten Viki (Global, Focus on Asia) – Specializes in Korean, Chinese, and Japanese content.
- Bilibili (China, Global) – A major platform for anime, gaming, and user-generated content.
- SonyLIV (India) – Offers Indian TV shows, sports, and movies.
- JioCinema (India) – Offers Bollywood and Hollywood movies, TV shows, and sports (including IPL).
- Wavve (South Korea) – Popular for K-dramas, variety shows, and movies.
- Kocowa (North & South America) – Specializes in Korean entertainment.
- Star+ (Latin America) – A Disney-owned platform offering general entertainment and sports.
In the rapidly evolving streaming landscape, several regional platforms continue to grow in revenue and subscriber base. iQIYI leads the revenue race among Asian streaming services, generating $7.45 billion with over 100 million subscribers. Tencent Video follows closely, earning $6.55 billion and boasting 113 million subscribers in 2024. Disney+ Hotstar, a dominant player in India, reported $5 billion in revenue with 36 million subscribers in Q2 FY2024. WeTV and Star+ also reached the $5 billion mark, while Rakuten Viki amassed $2.28 billion and 90.8 million registered users. SonyLIV and Viu continue to expand, generating $3.5 billion and $3.4 billion, respectively. JioCinema, a rising contender, earned ₹25 billion with 16 million paid subscribers in Q2 FY2025. The Asian streaming industry remains highly competitive, driven by strong user engagement and localized content.
Summary Table
| Streaming Service | Revenue | Subscribers |
|---|---|---|
| Disney+ Hotstar⤤ | $5 Billion | 36 million (Q2 FY2024) |
| Viu⤤ | $3.4 Billion | 13.4 million |
| iQIYI⤤ | $7.45 Billion | Over 100 million |
| Tencent Video⤤ | $6.55 Billion | 113 million (2024) |
| WeTV⤤ | $5 Billion | Not disclosed |
| Rakuten Viki⤤ | $ 2.28 Billion | 90.8 million registered users (Q2 2024) |
| Bilibili⤤ | $7 Billion | Not disclosed |
| SonyLIV⤤ | $3.5 Billion | Not disclosed |
| JioCinema⤤ | ₹25 Billion | 16 million paid subscribers (Q2 FY2025) |
| Wavve⤤ | ₩700 | Not disclosed |
| Kocowa⤤ | $210 million | Not disclosed |
| Star+⤤ | $5.1 Billion | Included in Disney+ subscriber count |
Free & Ad-Supported Streaming Services
These services allow users to watch content for free, supported by advertisements.
- YouTube (YouTube Movies, YouTube TV) – Offers both free and paid content.
- Tubi (US, Canada, Australia, UK, Mexico) – A free, ad-supported streaming service.
- Pluto TV – Provides free live TV and on-demand content.
- Crackle – Offers free movies and TV shows with ads.
- Freevee (Amazon Freevee, US & UK) – Amazon’s free streaming service with ad-supported movies and shows.
- The Roku Channel (US, Canada, UK, Mexico) – Offers free movies, TV series, and live TV channels.
- Plex – Provides free streaming of movies, TV, and live channels.
- Popcornflix – A free streaming service with movies and TV shows.
The ad-supported and free streaming market is rapidly expanding, with major platforms attracting millions of users worldwide. YouTube dominates the sector, generating $36.1 billion in revenue with an astounding 2.74 billion monthly active users, including 100 million YouTube Premium subscribers in 2024. Among free, ad-supported streaming services, The Roku Channel leads with $5.3 billion in revenue, followed by Freevee at $3.8 billion, serving approximately 50 million monthly active users in the U.S. Pluto TV and Plex earned $3 billion and $2.65 billion, respectively, showcasing the increasing demand for free content. Tubi continues to thrive with $1.8 billion in revenue and 97 million monthly active users in 2024. Meanwhile, Crackle and Popcornflix cater to niche audiences, generating $380 million and $130 million, respectively. As free streaming services gain traction, their growing user base and ad revenue indicate a shift in consumer preferences toward cost-effective entertainment options.
Summary Table
| Streaming Service | Revenue | Subscribers/Users |
|---|---|---|
| YouTube⤤ | $36.1 Billion | 2.74 billion monthly active users; 100 million YouTube Premium subscribers in 2024 |
| Tubi⤤ | $1.8 Billion | 97 million monthly active users in 2024 |
| Pluto TV⤤ | $3 Billion | Not disclosed |
| Crackle⤤ | $380 million | Not disclosed |
| Freevee⤤ | $3.8 Billion | Approximately 50 million monthly active users in the U.S. as of November 2024 |
| The Roku Channel⤤ | $5.3 Billion | Not disclosed |
| Plex⤤ | $2.65 Billion | Not disclosed |
| Popcornflix⤤ | $130 Million | Not disclosed |
Some companies do not publicly disclose detailed financial information for their streaming services. The figures provided are based on available reports and may be subject to updates.
Source:
Business of Apps
Paramount Investor Relations
Macrotrends
TechCrunch
