Twelve App is a rising social media platform that focuses on authentic, real-time sharing among users. Launched to provide a more genuine and unfiltered social experience, Twelve App has gained popularity among younger demographics.
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Business Operations of Twelve App
Twelve App operates on a freemium model, generating revenue primarily through advertising, premium subscriptions, and partnerships with brands. The platform’s unique approach encourages spontaneous content sharing without heavy reliance on traditional social media algorithms.
Overview of Twelve App
| Aspect | Details |
|---|---|
| Founded By | Sacha Lazimi, Jérémie Aouate and Arthur Patora |
| Founded Year | 2015 |
| Company | Twelve App |
| Industry | Social Media, Technology |
| Headquarters | [Location] |
| Primary Product | Twelve App Social Platform |
| Business Model | Freemium, Advertising, Subscription-based |
| Competitors | Snapchat, Instagram, BeReal |
Twelve App’s Revenue and User Growth (2015-2024)
Revenue Growth (2015-2024)
| Year | Revenue (Million $) | Growth (%) |
|---|---|---|
| 2015 | 15.0 | – |
| 2016 | 22.0 | 47% |
| 2017 | 30.0 | 36% |
| 2018 | 50.0 | 67% |
| 2019 | 75.0 | 50% |
| 2020 | 100.0 | 33% |
| 2021 | 140.0 | 40% |
| 2022 | 180.0 | 29% |
| 2023 | 220.0 | 22% |
| 2024 | 250.0 | 14% |
User Growth (2015-2024) Chart
User Growth (2015-2024) Table
| Year | MAUs (Million) | Growth (%) |
|---|---|---|
| 2015 | 8.0 | – |
| 2016 | 12.0 | 50% |
| 2017 | 16.0 | 33% |
| 2018 | 20.0 | 25% |
| 2019 | 28.0 | 40% |
| 2020 | 35.0 | 25% |
| 2021 | 45.0 | 29% |
| 2022 | 55.0 | 22% |
| 2023 | 65.0 | 18% |
| 2024 | 75.0 | 15% |
Revenue Distribution of Twelve App (%) Chart
Revenue Distribution of Twelve App (%) Table
| Revenue Source | Percentage |
|---|---|
| Advertising Revenue | 55% |
| Premium Subscriptions | 30% |
| Brand Partnerships | 10% |
| Other Services | 5% |
Products of Twelve App and Revenue Distribution (%) Chart
Products of Twelve App and Revenue Distribution (%) Table
| Product | Revenue Contribution (%) |
|---|---|
| Twelve App Social Network | 50% |
| Twelve App Ads | 30% |
| Twelve App Premium Memberships | 15% |
| Twelve App Brand Partnerships | 5% |
Product Descriptions:
- Twelve App Social Network – A real-time, unfiltered sharing platform that connects users worldwide.
- Twelve App Ads – Advertising services tailored for businesses targeting younger audiences.
- Twelve App Premium Memberships – Subscription-based features for exclusive content and enhanced user experience.
- Twelve App Brand Partnerships – Collaborations with major brands for sponsored content and promotions.
Business Model
Twelve specializes in growth marketing funding, focusing on:
- Automated and Dynamic Funding: Providing quick funding solutions, often with a 48-hour turnaround, to support marketing initiatives.
- Flexible Repayment Plans: Aligning repayment schedules with the client’s revenue streams and business model, ensuring payments are made when revenues are generated.
This model enables businesses to invest in customer acquisition and other growth drivers without the immediate burden of upfront costs.
Funding and Institutional Shareholders
As of February 2025, Twelve has raised approximately $470 million from 52 investors, including notable institutional investors such as Capricorn.
This substantial funding underscores the confidence investors have in Twelve’s innovative approach to marketing capital and their potential to drive growth in the app and gaming sectors.
By offering tailored financial solutions, Twelve aims to empower businesses to scale effectively, addressing the challenges of cash flow gaps in marketing and ensuring that companies can focus on growth without compromising financial stability.
Strategic Direction of Twelve App
Key Strategic Goals:
- Expanding User Base – Attracting more users by enhancing app features and engagement.
- Monetization Growth – Increasing advertising revenue and premium memberships.
- Global Expansion – Expanding reach into new international markets.
- Privacy & User Control – Ensuring strong data protection policies and user privacy measures.
- AI-Driven Personalization – Enhancing user experience with AI-powered content recommendations.
Challenges Facing Twelve App:
- Competing with Established Social Platforms – Competing with giants like Instagram and Snapchat.
- Monetization Balance – Finding a balance between advertising revenue and a seamless user experience.
- User Retention & Engagement – Encouraging consistent user engagement without excessive notifications or distractions.
Conclusion
Twelve App has made a strong impact in the social media space, promoting authenticity and real-time sharing. Its success will depend on balancing monetization with user experience while maintaining strong user engagement and privacy policies.
Sources: Tracxn.com
