BeReal, Inc.: The Social Media Platform Redefining Authenticity
BeReal, Inc. is the company behind the social media platform BeReal, designed to promote authenticity by encouraging users to share real-life, unfiltered moments. Founded in 2020 by Alexis Barreyat and Kévin Perreau, BeReal, Inc. quickly gained traction as an alternative to highly curated social media experiences. Unlike traditional platforms, BeReal sends users a random daily notification prompting them to capture and share a photo using both their front and rear cameras within two minutes.
Table of Contents
Business Operations of BeReal, Inc.
BeReal, Inc. operates as a free social media platform with a unique approach to user engagement. While it initially relied on organic growth, the company has explored monetization strategies, including premium subscriptions and brand partnerships, to sustain and expand its operations.
Overview of BeReal, Inc.
| Aspect | Details |
|---|---|
| Founded By | Alexis Barreyat, Kévin Perreau |
| Founded Year | 2020 |
| Company | BeReal, Inc. |
| Industry | Social Media, Digital Communication |
| Headquarters | Paris, France |
| Primary Product | BeReal Mobile App |
| Business Model | Ad-free, Exploring Subscription Model |
| Competitors | Instagram, Snapchat, TikTok |
BeReal, Inc.’s Revenue and User Growth (2020-2024)
Revenue Growth (2020-2024)
| Year | Revenue (Billion $) | Growth (%) |
|---|---|---|
| 2020 | 0 | – |
| 2021 | 0.005 | – |
| 2022 | 0.02 | 300% |
| 2023 | 0.05 | 150% |
| 2024 | 0.1 | 100% |
User Growth (2020-2024)
| Year | MAUs (Million) | Growth (%) |
|---|---|---|
| 2020 | 1 | – |
| 2021 | 5 | 400% |
| 2022 | 20 | 300% |
| 2023 | 40 | 100% |
| 2024 | 55 | 38% |
Revenue Distribution of BeReal, Inc. (%)
| Revenue Source | Percentage |
|---|---|
| Premium Subscriptions | 50% |
| Brand Partnerships | 30% |
| In-App Purchases | 15% |
| Miscellaneous | 5% |
Business Segment
BeReal operates within the social media sector, focusing on providing a platform for users to share unfiltered moments of their daily lives. Its unique approach contrasts with traditional social networks by emphasizing spontaneity and authenticity, thereby offering an alternative to the often polished and edited content prevalent on other platforms.
Funding History
Over its development, BeReal has secured substantial funding across multiple rounds:
- June 2021: Raised $30 million in a Series A funding round, with investments from Andreessen Horowitz (a16z), Accel, and other investors.
- October 2022: Secured $60 million in a Series B funding round, increasing its valuation to approximately $600 million.
In June 2024, BeReal was acquired by the French company Voodoo for a reported €500 million.
Institutional Shareholders
BeReal’s growth has been supported by several institutional investors, including:
- Andreessen Horowitz (a16z): A leading venture capital firm that participated in BeReal’s Series A funding round.
- Accel: A global venture capital firm that also invested during the Series A round.
- DST Global: An investment firm that participated in BeReal’s funding rounds.
- Kima Ventures: One of the early investors in BeReal.
These investors have played significant roles in providing the capital and support necessary for BeReal’s expansion and development within the competitive social media landscape.
Strategic Direction of BeReal, Inc.
Key Strategic Goals:
- Maintaining Authenticity – Ensuring the platform stays true to its core mission of promoting real-life experiences.
- Monetization Without Ads – Expanding revenue through premium features and in-app purchases while avoiding traditional advertising.
- User Growth & Retention – Implementing engagement strategies to maintain active users amid competition.
- Feature Expansion – Introducing new tools to enhance user experience while keeping the app simple and authentic.
- Global Expansion – Increasing market penetration beyond Europe and North America.
Challenges Facing BeReal, Inc.:
- Sustaining Engagement – Overcoming the novelty factor to retain long-term active users.
- Competition from Established Platforms – Competing with Instagram, Snapchat, and TikTok.
- Revenue Generation – Finding sustainable ways to monetize without disrupting user experience.
Conclusion
BeReal, Inc. has successfully positioned itself as a unique, authenticity-focused social media company. While still in the early stages of monetization, its innovative approach to user engagement and growing popularity suggest a promising future in the digital landscape.
Sources:
BeReal-Wikipedia.org
BeReal – Company Profile – Tracxn
BeReal 2025 Company Profile: Valuation, Investors, Acquisition – PitchBook
