Facebook, now a part of Meta Platforms Inc., has seen significant growth in both revenue and user base over the years. As one of the world’s largest social media platforms, Facebook continues to dominate the digital space. This article provides a comprehensive overview of Facebook’s annual revenue and monthly active users (MAUs) from 2010 to 2024, along with insights into its growth trends.
Table of Contents
Annual Revenue and Growth Rate (2010-2024)
Facebook’s revenue has consistently increased over the years, with a few fluctuations. Below is a breakdown of its financial performance:
| Year | Revenue (Billion $) | Growth (%) |
|---|---|---|
| 2010 | 1.97 | – |
| 2011 | 3.71 | 88.3% |
| 2012 | 5.08 | 36.9% |
| 2013 | 7.87 | 54.9% |
| 2014 | 12.47 | 58.4% |
| 2015 | 17.93 | 43.8% |
| 2016 | 27.64 | 54.2% |
| 2017 | 40.65 | 47.1% |
| 2018 | 55.84 | 37.4% |
| 2019 | 70.70 | 26.6% |
| 2020 | 85.97 | 21.6% |
| 2021 | 117.93 | 37.2% |
| 2022 | 116.61 | -1.1% |
| 2023 | 134.90 | 15.7% |
| 2024 | 164.50 | 21.9% |
Key Insights:
- Facebook experienced its highest revenue growth in 2011 (88.3%), driven by increasing ad revenue and global user expansion.
- The only decline occurred in 2022 (-1.1%), due to economic slowdowns and privacy policy changes affecting digital advertising.
- Growth rebounded in 2023 and 2024, showing strong recovery and increased ad demand.
Facebook Monthly Active Users (MAUs) Growth (2010-2024)
| Year | MAUs (Billion) | Growth (%) |
|---|---|---|
| 2010 | 0.61 | – |
| 2011 | 0.85 | 39.3% |
| 2012 | 1.06 | 24.7% |
| 2013 | 1.23 | 16.0% |
| 2014 | 1.39 | 13.0% |
| 2015 | 1.59 | 14.4% |
| 2016 | 1.86 | 17.0% |
| 2017 | 2.13 | 14.5% |
| 2018 | 2.32 | 8.9% |
| 2019 | 2.50 | 7.8% |
| 2020 | 2.70 | 8.0% |
| 2021 | 2.85 | 5.6% |
| 2022 | 2.93 | 2.8% |
| 2023 | 2.99 | 2.0% |
| 2024 | 3.03 | 1.3% |
Key Insights:
- Fastest growth was in 2011 (39.3%), as Facebook rapidly expanded globally.
- Growth declined over time due to market saturation but remained positive.
- By 2024, Facebook’s growth slowed to 1.3%, indicating a mature user base.
Meta Platforms, formerly known as Facebook, has diversified its revenue streams across various business segments and products. Below is a detailed breakdown of its revenue distribution and business segments:
Revenue Distribution by Business Segment
In 2024, Meta’s revenue was primarily divided between two main segments:
| Business Segment | Revenue (USD) | Percentage of Total Revenue |
|---|---|---|
| Family of Apps | $160.63 billion | 97.6% |
| Reality Labs | $2.15 billion | 1.3% |
Note: The remaining percentage is attributed to other minor revenue streams.
The Family of Apps segment encompasses Meta’s core social media platforms, including Facebook, Instagram, Messenger, and WhatsApp. The Reality Labs segment focuses on Meta’s ventures into augmented and virtual reality technologies.
Products and Revenue Contribution
Within these segments, the revenue contribution by specific products and services is as follows:
| Product/Service | Revenue (USD) | Percentage of Total Revenue |
|---|---|---|
| Advertising | $160.63 billion | 97.6% |
| Reality Labs (AR/VR) | $2.15 billion | 1.3% |
| Other Revenue (Payments and Fees) | $1.72 billion | 1.1% |
Note: Advertising revenue is primarily generated from the Family of Apps segment.
Advertising remains the dominant revenue source for Meta, driven by its extensive user base across its social media platforms. The Reality Labs segment, while currently a smaller contributor, represents Meta’s investment in future technologies such as virtual and augmented reality.
Business Segments Overview
- Family of Apps: This segment includes Meta’s social media platforms—Facebook, Instagram, Messenger, and WhatsApp. Revenue is primarily generated through advertising, leveraging the vast user engagement on these platforms.
- Reality Labs: Focused on developing AR and VR technologies, this segment encompasses hardware, software, and content related to Meta’s vision for the metaverse.
Meta’s revenue distribution highlights the company’s reliance on advertising through its social media platforms, while also showcasing its strategic investments in emerging technologies within the Reality Labs segment.
Conclusion
Facebook’s revenue and user base have shown consistent growth over the years, with a strong recovery in 2023 and 2024. As the digital landscape evolves, Facebook continues to innovate and maintain its position as a leader in social media. Businesses and advertisers still see Facebook as a vital platform for reaching their audience, ensuring its steady financial performance in the coming years.
