Peanut App Ltd. is a revolutionary social networking platform designed exclusively for women, connecting them based on shared interests, motherhood, and career aspirations. The app fosters a safe and supportive environment, helping women discuss important topics such as fertility, pregnancy, parenting, and mental health.
Table of Contents
Overview of Peanut App Ltd.
| Aspect | Details |
|---|---|
| Founded By | Michelle Kennedy |
| Founded Year | 2017 |
| Company | Peanut App Ltd. |
| Industry | Social Media & Community |
| Headquarters | London, United Kingdom |
| Primary Product | Peanut Social Networking App |
| Business Model | Advertising, Premium Memberships, Partnerships |
| Competitors | Facebook Groups, Bumble BFF, Meetup |
Peanut’s Revenue and User Growth (2015-2024)
Revenue Growth (2015-2024)
| Year | Revenue (Million $) | Growth (%) |
|---|---|---|
| 2017 | 2.0 | – |
| 2018 | 5.0 | 150% |
| 2019 | 10.0 | 100% |
| 2020 | 20.0 | 100% |
| 2021 | 35.0 | 75% |
| 2022 | 50.0 | 43% |
| 2023 | 65.0 | 30% |
| 2024 | 80.0 | 23% |
User Growth (2015-2024)
| Year | MAUs (Million) | Growth (%) |
|---|---|---|
| 2017 | 1.0 | – |
| 2018 | 3.0 | 200% |
| 2019 | 7.0 | 133% |
| 2020 | 15.0 | 114% |
| 2021 | 22.0 | 47% |
| 2022 | 30.0 | 36% |
| 2023 | 38.0 | 27% |
| 2024 | 45.0 | 18% |
Revenue Distribution of Peanut (%)
| Revenue Source | Percentage |
|---|---|
| Advertising Revenue | 50% |
| Premium Memberships | 30% |
| Brand Partnerships | 15% |
| Other Services | 5% |
Products of Peanut and Revenue Contribution (%)
| Product | Revenue Contribution (%) |
|---|---|
| Peanut Ads | 50% |
| Peanut Premium | 30% |
| Sponsored Content & Partnerships | 15% |
| Other Services | 5% |
Product Descriptions:
- Peanut Ads – A platform for brands to connect with a niche female audience through targeted advertising.
- Peanut Premium – Subscription-based services offering enhanced networking features, expert Q&A sessions, and exclusive community access.
- Sponsored Content & Partnerships – Collaborations with organizations focused on women’s health, parenting, and wellness.
- Other Services – Includes virtual events, workshops, and expert-led courses.
Business Segments
Peanut operates primarily as a social platform catering to women’s needs throughout different life stages. Its key features include community forums, expert Q&A sessions, and social networking tools that allow users to connect based on shared interests and experiences. The platform’s mission is to provide a safe space for women to form meaningful connections and access valuable resources related to health, wellness, and lifestyle.
Funding and Institutional Shareholders
Peanut has secured a total funding of approximately $21.8 million over four rounds from 11 investors. Notable funding milestones include:
- Seed Round (November 2017): Raised $2.7 million with participation from investors such as Sweet Capital and Female Founders Fund.
- Series A (June 2019): Secured $5.8 million from investors including Index Ventures and Sweet Capital.
- Series A Extension (March 2020): Obtained an additional $12 million, with EQT Ventures and Index Ventures leading the round.
As of August 2022, Peanut raised $10 million in a later-stage venture capital round, bringing the total funding to approximately $21.8 million.
Institutional investors in Peanut
- EQT Ventures: Participated in the Series A extension round in March 2020.
- Index Ventures: Invested in both the June 2019 Series A and the March 2020 Series A extension rounds.
- Sweet Capital: Participated in the November 2017 seed round and the June 2019 Series A round.
- Female Founders Fund: Invested in the November 2017 seed round and the March 2020 Series A extension.
These investments underscore the confidence institutional investors have in Peanut’s mission to create a dedicated social network for women.
Peanut continues to expand its offerings and user base, aiming to be the go-to platform for women seeking community and support throughout various stages of their lives.
Strategic Direction of Peanut
Key Strategic Goals:
- Enhancing User Experience – Improving AI-driven recommendations and engagement features.
- Global Expansion – Increasing presence in international markets to support more diverse communities.
- Monetization Growth – Developing additional revenue streams such as premium content and marketplace integration.
- Building Partnerships – Expanding collaborations with healthcare providers, parenting brands, and mental wellness initiatives.
- Community Safety – Implementing stronger privacy features to ensure a secure and inclusive space for women.
Challenges Facing Peanut:
- Scaling the Platform – Maintaining a high-quality user experience while expanding globally.
- Competing with Larger Social Media Networks – Differentiating itself from platforms like Facebook and Instagram.
- Sustaining Revenue Growth – Balancing free and paid services to keep users engaged without over-reliance on advertising.
Conclusion
Peanut App Ltd. is transforming social networking for women, offering a safe and meaningful way to connect, share experiences, and support one another. With its innovative features, diverse revenue streams, and strong user growth, Peanut is set to remain a leading platform in the social networking space.
Sources:
Pitchbook.com
Tracxn.com
