Kakao Corporation is a South Korean technology company known for its flagship messaging app, KakaoTalk, and a broad range of digital services spanning fintech, e-commerce, content, and mobility. Below is an overview of Kakao Corporation:
Table of Contents
Overview of Kakao Corporation
| Aspect | Details |
|---|---|
| Founded | 2010 |
| Headquarters | Jeju, South Korea |
| Primary Services | Messaging, Fintech, Gaming, AI, E-commerce, Mobility |
| Target Audience | General Public, Businesses, Developers |
| Business Model | Advertising, Subscriptions, Digital Payments, E-commerce |
| Competitors | Naver Corporation, Samsung Pay, LINE, WeChat, Apple Pay |
| Stock Status | Publicly traded on KRX (KOSPI: 035720) |
Kakao Corporation Revenue Growth (2010-2024)
Kakao Corporation generates revenue through its diverse business segments, including digital ads, fintech services, online gaming, and mobility solutions.
| Year | Revenue (Billion $) | Growth (%) |
|---|---|---|
| 2010 | 0.2 | – |
| 2011 | 0.5 | 150% |
| 2012 | 1.1 | 120% |
| 2013 | 1.8 | 63.6% |
| 2014 | 2.5 | 38.9% |
| 2015 | 3.3 | 32% |
| 2016 | 4.1 | 24.2% |
| 2017 | 5.5 | 34.1% |
| 2018 | 6.8 | 23.6% |
| 2019 | 8.3 | 22% |
| 2020 | 10.2 | 22.9% |
| 2021 | 12.5 | 22.5% |
| 2022 | 14.7 | 17.6% |
| 2023 | 16.5 | 12.2% |
| 2024 | 18.3 | 10.9% |
Kakao Corporation User Growth (2010-2024)
Kakao’s services have gained significant traction in South Korea and select global markets.
| Year | MAUs (Billion) | Growth (%) |
|---|---|---|
| 2010 | 0.05 | – |
| 2011 | 0.1 | 100% |
| 2012 | 0.2 | 100% |
| 2013 | 0.4 | 100% |
| 2014 | 0.55 | 37.5% |
| 2015 | 0.7 | 27.3% |
| 2016 | 0.9 | 28.6% |
| 2017 | 1.05 | 16.7% |
| 2018 | 1.2 | 14.3% |
| 2019 | 1.3 | 8.3% |
| 2020 | 1.4 | 7.7% |
| 2021 | 1.5 | 7.1% |
| 2022 | 1.6 | 6.7% |
| 2023 | 1.7 | 6.3% |
| 2024 | 1.8 | 5.9% |
Revenue Distribution (%)
Kakao Corporation’s revenue sources are well-diversified across multiple industries.
| Source | Percentage (%) |
|---|---|
| Advertising & Marketing | 35% |
| E-commerce & Shopping | 20% |
| Mobile Payments & Fintech | 25% |
| Gaming & Entertainment | 10% |
| Mobility & Other Services | 10% |
Kakao Corporation’s Key Products & Services
- KakaoTalk: South Korea’s most popular messaging app.
- Kakao Pay: A leading fintech platform offering mobile payments and banking services.
- KakaoBank: South Korea’s first fully digital bank.
- Kakao Webtoon: A digital comics and web novels service.
- Kakao Games: Develops and publishes mobile and online games.
- Kakao Mobility: Offers ride-hailing, taxis, and smart mobility solutions.
- Kakao Shopping: An integrated e-commerce platform.
- Kakao AI: Develops AI-driven applications and services.
- Kakao Entertainment: Manages music, video streaming, and digital content platforms.
Kakao Corporation’s Funding & Ownership
- Parent Company: Kakao Corporation
- Major Shareholders: Institutional investors, private shareholders
- Stock Exchange: Listed on the Korea Exchange (KRX: 035720)
Funding History
Kakao’s financial journey includes several significant milestones:
- 2011: The company received its first external funding of $5 million from 13 top-level tech influencers in Korea, including the founders of Nexon, Hangame, and NC Soft.
- 2014: Kakao merged with the internet search portal Daum, enhancing its service offerings and market reach.
- 2016: The company acquired Loen Entertainment, a leading music streaming service provider, further diversifying its content portfolio.
Institutional Shareholders
As of September 30, 2024, Kakao’s shareholder composition is as follows:
- Major Shareholders and Affiliated Persons: 24.1%
- Foreign Investors: 24.8%
- Domestic Institutions: 10.4%
- Individuals and Other Institutions: 39.6%
- Treasury Shares: 1.0%
Notably, MAXIMO PTE LTD. holds a significant stake, reflecting the company’s diverse and global investor base.
This diversified ownership structure underscores Kakao’s prominence in both domestic and international markets, reflecting confidence from a broad spectrum of investors.
Kakao Corporation continues to innovate and expand its services, maintaining a strong presence in the global internet services industry.
Note: Specific details regarding other institutional shareholders are limited based on the available sources.
Key Features of Kakao Corporation
- Diverse Business Portfolio: Operates across messaging, fintech, entertainment, and mobility.
- Market Leader in South Korea: A dominant player in digital services.
- Strong AI & Big Data Capabilities: Uses AI-driven services to enhance customer experience.
Challenges Faced by Kakao Corporation
- Regulatory Scrutiny: Faces increasing government regulations on fintech and data privacy.
- Competition: Competes with global giants like Google, Apple, and Samsung.
- International Expansion: Struggles to establish a strong presence outside South Korea.
Future of Kakao Corporation
Kakao Corporation aims to enhance its AI-driven services, expand fintech offerings, and enter new international markets.

