Franklin Resources: A Leading Global Asset Management Firm – Revenue, Business Model, Strategy & AUM Growth

Table of Contents

Franklin Resources: A Leading Global Asset Management Firm

Overview of Franklin Resources

Franklin Resources Inc., also known as Franklin Templeton, is a global investment management organization headquartered in San Mateo, California, USA. Founded in 1947, Franklin Resources offers a wide array of investment solutions across various asset classes to both retail and institutional investors. The company’s global presence spans across 30 countries and serves millions of clients around the world.

Franklin Resources Overview Table

FeatureDetails
Founded1947
HeadquartersSan Mateo, USA
CEOJennifer M. Johnson
IndustryAsset Management
Employees~10,000 (2024)
AUM (Q1 2024)$1.604 Trillion
Stock SymbolBEN (NYSE)

How Franklin Resources Earns Revenue: A Breakdown of Its Business Model

Franklin Resources generates revenue primarily through asset management fees, performance fees, and other investment products. The company has a strong presence in the mutual fund space and is a significant player in the ETF and alternative investment markets.

Asset Management Fees

  • The bulk of Franklin Resources’ revenue comes from asset management fees, which are earned from managing mutual funds, ETFs, and institutional investment products.
  • The firm’s extensive mutual fund portfolio is one of its key revenue drivers.

Performance Fees

  • Franklin Resources also earns performance fees when the managed funds outperform their respective benchmarks.
  • These fees are a significant source of revenue from actively managed funds.

Alternative Investments

  • The company offers alternative investment products, including hedge funds, real estate, and private equity, which generate higher margins and help to diversify the business.

Institutional Investment Solutions

  • Franklin Resources provides customized investment solutions to institutional investors, such as pension funds, endowments, and sovereign wealth funds.
  • The firm also offers retirement solutions for institutional clients.

Other Revenue Streams

  • Franklin Resources generates additional revenue from advisory services, including wealth management for high-net-worth individuals, as well as sustainable and ESG investment products.

Revenue Breakdown by Segment (2024)

Revenue StreamContribution (%)
Asset Management Fees70%
Performance Fees10%
Alternative Investments8%
Institutional Investment Solutions7%
Other Revenue Streams5%

Total Assets Under Management (AUM) Growth (2015-2024)

Franklin Resources’ AUM has consistently grown over the years, driven by strong performance, product expansion, and increased global demand for investment products.

YearAUM (USD Trillions)Growth (%)
20150.79
20160.8811.39%
20171.0215.91%
20181.085.88%
20191.189.26%
20201.3010.17%
20211.407.69%
20221.36-2.86%
20231.5010.29%
20241.6046.93%

Franklin Resources’ Revenue Growth (2015-2024)

YearRevenue (USD Billions)Growth (%)
20157.10
20167.454.93%
20178.058.08%
20188.353.73%
20199.007.77%
20209.505.56%
202110.005.26%
20229.60-4.00%
202310.206.25%
202410.502.94%

Business Strategy: Key Pillars Driving Franklin Resources’ Success

Franklin Resources’ sustained growth is driven by its diversified portfolio of investment products, global reach, and commitment to innovation. The company’s strategic pillars emphasize active management, product diversification, and global expansion.

Active Management & Investment Expertise

  • Franklin Resources remains committed to active investment management, where its expert fund managers actively select securities to outperform market benchmarks.
  • The firm’s ability to provide superior returns in its actively managed funds is a key driver of its revenue through performance fees.

Diversification of Product Offerings

  • The firm offers a wide range of products, including mutual funds, ETFs, alternative investments, and retirement solutions.
  • Franklin Resources continues to diversify its product offerings to meet the evolving needs of its clients.

Expanding Global Presence

  • Franklin Resources serves clients in over 30 countries, allowing it to tap into growing markets in Asia, Latin America, and Europe.
  • This global footprint allows the firm to capture diverse investment opportunities and extend its reach in both emerging and developed markets.

Leadership in ESG Investing

  • Franklin Resources has been a leader in sustainable and ESG investing, offering a broad suite of ESG-focused mutual funds and ETFs.
  • The firm continues to integrate ESG factors into its investment strategies to cater to the growing demand for sustainable finance.

Focus on Digital Innovation

  • The company continues to invest in technology to enhance its investment processes and client experience.
  • By leveraging digital tools and platforms, Franklin Resources has improved the way it delivers investment solutions to clients.

Strategic Partnerships and Acquisitions

  • Franklin Resources pursues strategic partnerships and acquisitions to strengthen its capabilities in key investment areas, including alternatives and ESG investing.
  • These acquisitions also help expand its geographic presence and customer base.

Summary

Franklin Resources has built a solid reputation as one of the leading global asset management firms. Its diversified investment products, focus on active management, and commitment to innovation have contributed to its sustained AUM and revenue growth. With a strong focus on global expansion and sustainable investing, Franklin Resources is well-positioned for continued success in the competitive asset management industry.

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